From country music’s surge in popularity to smash-hit TV westerns and Netflix’s trending AMERICA’S SWEETHEARTS: Dallas Cowboys Cheerleaders series, interest in all things cowboy, cowgirl and country aesthetic have risen dramatically, as fans flock to be part of the trend’s latest incarnations.
Trending
76% of Indian travellers are fans of Cowboy Core, rising to 80% among 25–34-year-olds.
This love of the Wild West and ranch life is manifesting itself in cowboy- and cowgirl-adjacent trips and holidays themed around country music. Activities travellers are most excited about:
53%
Dining around the campfire
52%
Sleeping under the stars
50%
Enjoying a farm / ranch stay
46%
Horse trekking
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Did you know?
You can select ‘horse riding’ as a filter when booking hotels on Skyscanner? As of June, this year, we’ve seen an 18% increase in hotel bookings offering horse riding over the past year, with the top destinations being:
We’ve partnered up with Tripaneer, a leading online travel experience marketplace, to share tips on booking a horse-riding holiday experience.
According to Tripaneer, interest in horse trail riding is up 94% and interest in USA ranch stays are up 42% over the past year. So, what’s the best way to book a trip…
1.
Communicate with the organiser on your skills – there may be many guests of differing levels on the same trip, so it’s important to share as much detail as possible with the organiser on your riding level and expectations.
2.
Pick the right terrain for you – mountain riding can be slower, while beaches can offer opportunities for cantering or galloping.
3.
Check what equipment you need to bring – particularly for point-to-point rides where you’ll be carrying your bag, it’s important to know what size and type of luggage will be best suited.
4.
Book early – US ranch vacations can sell out months in advance, so early booking is essential once you’ve found the ranch for you.
